Email Marketing.

Creating customer-centric emails that generate engagement and revenue is where I thrive! With experience in both small and large companies, I've had the pleasure of learning how to develop an email campaign from start to finish. From lists with 20k subscribers to lists with 2.2 million, I've managed and segmented them all.

Subscription Marketing.

  • Glam Bag Plus Subscription.

  • Glam Bag Subscription.

  • Icon Bag Subscription.

3 glamorous subscriptions + 100's of products to choose from = unlimited beauty opportunities! Each beauty subscription has its own distinctive branding, messaging, email design, and segmentation method to create a beauty/skincare routine and experience she looks forward to month after month!

Data Analysis.

  • Campaign Results.

    For these emails, I tested adding value props to an email to see whether or not highlighting different value props would increase click through rate (CTR) and orders per send. Our control template did not include value props while V1 calls out the $ value, and V2 calls out the % off.

    • V1 had declines in both CTR and orders per send, while V2 had increases in CTR and orders per send. Since V2 had healthy lifts in KPI's, this email template was scaled for further use.

  • Trigger Results.

    For the abandoned cart trigger, I tested new headlines to increase urgency in purchasing - one included the customers name for personalization.

    • Both test templates saw lifts in CTR and orders per send with V2 being scaled due to higher lifts as a result of a more personalized messaging approach that increased urgency to purchase.

  • Optimization Results.

    To settle the debate of Push vs SMS, I conducted a channel optimization test and the results were interesting! While the messaging was almost identical, the proof in which marketing consumers prefer is in the data.

    • Push notifications was flat in CTR and saw a slight decline in orders per send.
    • SMS had increased in both CTR and orders per send making it our primary form of messaging following emails.

Social Media Marketing.

To bring social media concepts to life, I:

  • Sourced content
  • Created compelling copy
  • Researched hashtags and applied the top performers for corresponding posts
  • Scheduled posts at optimal times
  • Provided community by responding to comments to keep the community engaged

All necessary components to create a successful social media campaign.

Brand Marketing - BEFORE.

Brand Marketing - AFTER.

While email, SMS, and push marketing have 85% of my heart, brand marketing has the remaining 15%. I had the joy of spear heading a rebrand at True Glory Brands with the goal of creating a new, luxurious feel. In doing so, my love for brand marketing and campaign development was unlocked!

Plan. Execute. Elevate. 

To execute this rebrand, I was given full creative freedom to move away from former brand practices and breathe new life into visual content. With the green light to do so, I:

  • Sourced and hired a skilled photographer/editor who specialized in hair and skin images.
  • Hired an upscale hairstylist to give the hair a more luxurious and dreamy look and feel.
  • Hired a celebrity makeup artist to complement the luxury elements of the hair extensions.
  • Employed professional print models who are skilled in posing beauty and lifestyle content.
  • Sourced outfits and accessories from high end brands that brought the brand's new lavish look full circle.